Top 5 Social Media Fails of 2013

Last year we shared an infographic about the greatest Social Media fails of 2012. The content was received very warmly by the community and we decided to do something similar this year.

Traditionally we analyzed both the most successful cases (see truly inspiring examples on our blog) and the ones that caused public outcry.

Today we’d like to share some huge Social Media fails that happened in 2013 and provide valuable lessons now to prevent them or deal with consequences afterwards.


Social Media is for tough players who can handle storms. It’s important to see how other companies cope with difficult situations to learn from their wisdom or sometimes see what strategy should be avoided.

Hope this infographic will help you make right decisions when it comes to your business.

Are there any other cases that shocked you this year? Let’s discuss them in the comments below!