Spotted: Facebook Profile Completion Meters

Source: Facebook User Profile | Official Website

You’ve probably not felt the pressure of completing your Facebook Profile before—until today. Recently, some users started seeing a percentage meter on their Facebook Profile.

The purported feature, which can be found at the top right corner of the About Page, is said to encourage users to complete the account details on their Timeline. It also appears that filling out the current city, hometown, and place where a user work yield higher percentage. Similar to LinkedIn and Google+, the profile is considered complete once the percentage meter reached 100 percent.

Complete Profile and Ad-Targeting Purposes

It is believed that percentage meter seen on Facebook Profile could come in handy for brands and businesses that also advertise on the social network. The feature is one way for businesses to improve their ad-targeting options. The additional data will give advertisers more information to target particular demographics, location and ages.

As of the moment, the completion meter appears as a blue loading bar and a “% Complete” message below. However, it is possible that it would provide more information soon, like what part of the profile needs filling out. But there’s also a chance that this feature won’t materialize, considering Facebook’s track record of testing a handful of features a year with many of which didn’t didn’t come to fruition.

Prior to this, it was reported that Facebook released a feature that is similar with Pinterest’s “want” option. This simply allows users to Want a product posted on the online pinboard.

The social network catered on this growing trend of engaging other users through images by offerings some brands to post images with actions such as “want”, “collect” and “like”. Other than that, images within a collection will also have a Buy link, which will send users to another site to conduct online purchase.

This featured called “Collections” was tested with Victoria’s Secret, Pottery Barn, Michael Kors, Wayfair, Neiman Marcus, and Smith Optics. On the other hand, users won’t see the images from the said brands unless they are and their friends are a fan of the brand’s page.

Although its look similar with Pinterest’s e-commerce efforts, the images are designed to be discovered in a News Feed. In addition, the virtual pinboard lacks the Buy feature.


Whether Facebook is creating features similar to other social media sites these additional options are a way for the social networking giant to bring advertisements to more specific audiences.