February was an exciting month in the social media world!
Facebook introduced an array of “reactions” allowing users to do more than just “like” photos and other content. While most wanted simply a “dislike” button, the new emotions range from love to anger.
The biggest update to Instagram was the long-awaited multiple-account management feature. Users can now manage up to five accounts without having to log in and out.
Learn about these updates and more in February’s rendition of the monthly social media roundup:
Facebook rolled out Reactions, the anticipated extension of the “Like” button. You can now express a range of emotions —you can like, love, laugh at, be surprised, get angry, or show sadness towards a post.
Learn More: The Evolution of the Like Button: Facebook Rolls Out Reactions
Facebook announced updates to the Video Metrics section of Page Insights that will see several improvements to how it tracks user engagement with videos.
Learn More: Facebook Improves How it Tracks Video Metrics in Page Insights
Facebook’s proprietary solution to quick loading content, Instant Articles, will be made available to everyone as of April 12th. Publishers of any size, anywhere in the world, will be able to post content to Facebook using the Instant Articles platform.
Learn More: Facebook’s Instant Articles Available to Everyone on April 12th
At long last, Instagrammers can now easily and seamlessly move back and forth between accounts on the native app.
Learn More: Instagram Confirms Multiple Account Switching Coming This Week
While there’s no official handbook or rule guide to advertising on Pinterest, most Promoted Pin strategies operate more or less the same way. You create an ad, chose a campaign goal, and decide on a budget. Here’s how to use Promoted Pins while not wasting your time or money.
Learn More: How to Create a Promoted Pin That Will Actually See Results
Snapchat
Snapchat is now offering on-demand Geofilters which can be created virtually anywhere. The company says its on-demand Geofilters are more appropriate for smaller, private venues — such as an office building or your favorite local coffee shop.
Learn More: Snapchat Now Lets You Order Custom-Designed Geofilters
Triberr
Five years after launch, content and influencer marketing platform Triberr was acquired by 99robots. Founder Dino Dogan is handing over the reins to 99robots’ Charlie Patel.
Learn More: Triberr Gets Acquired, Founder Shares Keys to the Platform’s Success
Twitter launched an algorithm-based timeline which will use data based on a user’s previous Twitter activity to determine what to show them at the top of their timeline.
Learn More: Twitter Introduces a Non-Reverse-Chronological Timeline
PPC Expert Larry Kim shared several ways to maximize your ROI on Twitter Ads by hacking this algorithm Twitter uses to decide if your ads should be displayed or not, and how much you pay if people engage with your ads.
Learn More: Hacking Twitter Ads: Mastering Twitter’s Secret Quality Adjusted Bids Algorithm
Image Credits
Featured Image: Image by Paulo Bobita
In-post Photo #1: Rawpixel.com/Shutterstock.com
In-post Photo #2: AmsStudio/Shutterstock.com
