A New Way For Publishers to Grow Their Facebook Audience

Facebook has introduced a way for publishers to grow their audience with a new feature called Author Tags. When implemented on a website, Author Tags allow people to easily follow the author of a piece of content they found on Facebook.

Author Tags are integrated in the byline of story preview in the news feed — the tags link to the author’s Facebook page or profile along with the option to follow.

Once someone clicks on a piece of content and then returns to Facebook, the preview that was just clicked on will display either a Follow or Like button which corresponds to either the author’s page or profile.

With this new feature, publishers have an opportunity to grow their audience with followers who are genuinely engaged with their content. With the connection made on Facebook, publishers can nurture that connection into something more meaningful with one-on-one conversation, Q&A’s, and so on.

How to Implement Facebook Author Tags

Those intimidated by the thought of adding custom code to their website will be happy to know it’s actually a simple thing to do. Only one line of code in the header tag is all that is needed.

Full details about the new article:author metatag can be found here.

If your goal is to build a following on your personal Facebook page, you will need to make sure the option for others to follow you is turned on. If your goal is to build a following on a Facebook page there are no further steps to take.

Facebook Author Tags are now live for everyone to start using.

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