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Technical SEO basics and high-quality, helpful content should come before chasing SEO trends, say Google's Search Relations team.
![](https://i0.wp.com/news.dmaillard.com/wp-content/uploads/2023/07/EN-970x250-1.jpg?w=560&ssl=1)
Technical SEO basics and high-quality, helpful content should come before chasing SEO trends, say Google's Search Relations team.