As part of our SEJ interview series, Allie Freeland of iAcquire discusses the opportunities available to businesses in using social media as a public relations tool.
Allie is the Director of Public Relations at iAcquire. She began working in traditional PR and has recently seen her career take a dramatic shift towards digital PR, which she attributes to the convergence of SEO, social media and content.
In this video Allie talks about how businesses can leverage digital mediums to get their message out and create greater brand awareness.
Hear what she has to say in the video below:
Here are some key takeaways from the video:
- In order to get away from the “spray and pray” method of message distribution used in traditional PR, Allie recommends taking advantage of the influencer outreach opportunities provided by social media.
- Allie suggests Twitter as being a particularly effective social network for connecting with journalists and other writers who can publish content about your business.
- A stronger focus on content marketing is also an effective way to earn media exposure. Allie and the team at iAcquire have been working hard lately to make this a core part of their business.
If you have any questions after watching the video, please ask them in the comments section and I will do my best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews.
