Pinterest for Non-Profit Brands

Pinterest is continuously becoming a famous online platform to various brands, including non-profit organizations. They can use the online pinboard to connect with other people based on their “shared tastes and interest.”

Know Your Audience

Before you take the waters of Pinterest and start your campaign, it would be ideal to know who uses the service. According to MDGadvertising, 87% of Pinterest users are women with an average age span between 25 and 54.

Take advantage of this information by outlining your organization’s profile based on this demographic. This will enable you to provide an inviting content for Pinterest users. That way, it’ll be easy for you to get personal with your followers.

Give Your Organization a Face

Pinterest is an image-heavy platform. That being said, you can use this to give your organization a face and identity. Pin photos and videos that shows your staff, volunteers and the people who benefit from your organization. That way, you’re showing your followers that something can be achieved through your group, and that you’re more than just a name and a logo.

Connect with Other Non-profits

Since Pinterest is also considered as a social media, it means that this is not designed to hard sell your organization. Working with relevant non-profit groups is one way to build your online presence on the virtual pin board. This will help you connect with their followers, thus increasing your fan base too. Moreover, letting other people contribute on your board adds diversity on your content.

Start a Fund Raising Campaign

Having a Pinterest makes it easy for your organization to start a fund raising campaign. After pinning the image, just type the “$” sign with the price on the description box. The online pin board will automatically add a banner on the to-left corner of the image, and it’ll be added on the Gifts tab on the homepage.

Post Videos

Videos may not be that popular on Pinterest, but it can also provide a strong call to action for your campaign. It also adds emotion to your campaign that images sometimes can’t give. Your followers are most likely to help your organization if you have a compelling content like a short video presentation.


Using Pinterest may be a solitary action, but it is also a great tool to create a community around your orgranization. When used properly, it can serve as an extension for a non-profit group. What’s important is that you can create an online presence that’s inviting for your followers to share their stories, not just on your board, but also with relevant people.


Source: Pinterest Home Page