Today, Facebook introduced a new subpage called Facebook Media that is designed to highlight great examples and new trends that illustrate how public figures, organizations and media companies are using Facebook to connect with their audiences.
On this new page, located at media.fb.com, Facebook says they will share data, best practices and success studies to help other content creators increase their impact on Facebook.
The Facebook Media page is divided up into four key sections focused on common goals shared by content creators and media companies.
Here is some more information about the sections and what’s contained in each one:
- Engage Fans On Facebook: Contains information about how public figures can uses tools like Facebook Mentions to connect with fans via their Facebook Page. This section also provides some examples of types of engaging content you can post.
- Drive Referrals: Contains information about how to drive referrals by doing things like sharing links on your Page, adding the Like and Share buttons to your website, and other best practices. “After Bleacher Report increased the number of posts it shared to its Facebook Page, the site saw a 15X increase in referral traffic from Facebook.”
- Share Videos: Contains information about how to reach more of your Facebook audience with video, and use video metrics and call to action links to understand and engage your audience.
- Integrate TV and Social Content: If you produce content for television, this section has information about how to get your TV audience to engage with you on Facebook. “…like the TODAY Show, which featured trending topics on air to highlight the most talked-about news moments on Facebook”.
Facebook hopes that this new page will become a useful resource for media companies and content publishers to learn more about how to build and engage audiences, as well as keep up with the latest best practices from across the broader community.
