An Interview With Ford’s Scott Monty at 2014 #FordNAIAS

Last week, I had the opportunity to attend the North American International Auto Show in Detroit as part of the Ford Blogger Experience. During the 2.5 days I was there, I learned about the technology Ford is using in its vehicles, the social trends they have identified, and how Ford vehicles can utilize technology to make driver’s lives easier.

I also got the chance to speak with social media expert Scott Monty, Ford’s head of Global Digital Communications. Scott touched on why “people” were his favorite social media tool, why Ford thinks it’s so important to interact with the blogging community, and what they are working on next:

You can see all my photos from NAIAS 2014 and the Ford Blogger Experience on Flickr.

Thanks to Ford for covering my accommodations, travel, and pass to NAIAS 2014.