Semantic HTML: Not A Ranking Factor But Still Important

In a recent video, Google’s John Mueller answered a question about how semantic HTML helps search engines understand website content.

Mueller discussed how semantic HTML affects a site’s SEO, accessibility, and search rankings.

But first, let’s define semantic HTML and how it works.

Semantic HTML 101

Semantic HTML elements provide meaning and structure to web content.

It helps search engines and browsers better understand the content and relationships on the page.

Some common semantic elements include the following: