How To Check & Remove Toxic Backlinks

1. Toxic Backlinks Are From Spammy Sites

Most people are smart enough to know a Nigerian prince doesn’t really want to give them $10 million, but are you just as smart when it comes to noticing spammy backlinks?

There are entire websites dedicated to selling illegal or irrelevant products and these sites are usually packed to the gills with spammy backlinks, sometimes to your site.

Not only are these annoying, but they can be downright harmful to your website.

And it’s not because you don’t want them associated with your brand – if you have too many backlinks from spam sites, search engines can penalize you, even though you may be completely innocent of any wrongdoing.

In fact, many times you may not even know that spammy sites have linked to your website.

So, it’s important to always be on the lookout for spammy, bad backlinks.

2. Paid Link Mills Often Produce Toxic Backlinks

Paid link schemes have been around almost as long as search engines, from the first time someone realized backlinks contribute to rankings.

The way paid link schemes work is straightforward: links are sold either alone or as part of a package, to provide backlinks to site owners looking for a quick way to shoot up the rankings.

But search engines are aware of this tactic.

They don’t want top search engine results to just go to whoever bought the most backlinks, so these link exchanges are explicitly against Google’s Webmaster Guidelines.

As soon as search engines discover a new link mill, they start applying a penalty to sites using it.

3. Toxic Backlinks Can Come From Forum Or Blog Comment Links (Particularly Foreign Ones)

Let us start by stating: not all forum links are bad.

Those from quality sites with established users and with related content are beneficial.

However, like link mills, if you have hundreds of low-quality links coming in from foreign discussion forums, you’ll want to disavow them before they damage the ranking you’re working so hard to build.

4. Toxic Backlinks Are Sometimes Hidden

Possibly the very first black hat SEO tactic developed, unscrupulous webmasters are still trying to flimflam search engines with hidden backlinks, which are exactly what they sound like.

By using text manipulation, background colors, or other means, backlinks are hidden from users and search engines.

This is a clear violation of Google’s policies.

It’s important to make sure any links back to your site are clear, visible, and within Google’s policies.

5. Paid Or Sponsored Links That Pass PageRank Are Toxic

Another backlinking no-no is passing PageRank to the buyer of the ad.

While buying or selling pay-per-click ads is a perfectly legitimate practice, Google frowns upon links that are paid for, rather than organic.

You should always use qualifying attributes (e.g. rel=”sponsored”) to identify these links and avoid being penalized.

Make sure you’re validating link attributes to stay within Google’s policies.

So, we’ve got it all figured out now: safe backlinks are good, toxic backlinks are bad. But now what?

What’s the best way to check your links and clear out the ones that are harmful?

You could spend hours combing through every page of your Google Analytics account, identifying, visiting, and checking every individual link.

Or you could do it the easy way, with WebCEO Toxic Link Checker.

The most powerful and reliable spam link checker in the SEO sphere, WebCEO is integrated with Majestic, the largest link index database in the industry, which gives us access to data from over 2,371,111,956,878 URLs, with more being added daily.

It’s easy to use:

1. Quickly See All Of Your Backlinks: Analyze Your Backlink Profile At A Glance

Once you sign up for WebCEO, you’ll get a full list of domains linking to your website in a Linking Domains report.

The WebCEO Backlink Checker helps you quickly determine how many backlinks are pointing at your website, identify common anchor texts, check the diversity and authority of linking domains, and view the ratio of toxic/non-toxic links.