According to Ahrefs, 91% of web content does not drive organic traffic from Google.
That’s surprising.
We also know that content marketing makes up the highest budget share for SEO experts.
This means that a large portion of your content creator’s work may not be driving organic search traffic to your site.
This stat leaves many businesses wondering:
- How can I make sure my content generates organically-driven traffic from Google?
- What steps can I take to shift my SEO team’s time-spend into other areas that move the needle?
Answer: By using AI.
AI can automate the most time-consuming tasks in content creation, such as content gap research and content brief creation. Automation has the potential to effectively free up your team’s bandwidth and prioritize more important optimization tasks.
This is why we created Semji.
Our solution helps SEO and marketing teams produce higher-performing content in less time.
Here are four content creation tasks you can automate today for a faster team, more success, and a higher profit margin.
Task 1: Automate Your Top-Content Prioritization Strategy
When launching a content strategy, one of the first considerations is where to focus your efforts for increased SEO performance.
Automation can help you quickly discover which content pieces to prioritize and how to pivot your strategy for better results.
Automatically Get A Priority Score For Each Piece Of Content
Which content pieces should remain published? What should you optimize? Where should you get started?
It’s not always easy to identify top priorities when creating a content refresh strategy — especially when your website has hundreds or even thousands of pages.
Luckily, proven auditing techniques exist – like our dedicated flow chart, which gives you hints on what to prioritize in your content revision process.
The Problem
Performing a manual audit to identify content gaps is a lengthy process that could lead to time wasted if the wrong pieces of content are refreshed.
The Solution
Automated solutions like Semji use unbiased data to instantly identify the right pieces of high-potential content. With Semji, you can prioritize your content optimization plan by what truly impacts ROI.
How does it work? Right after creating your account, the platform instantly lists your website’s content by the highest potential for improved performance.
With the help of AI technology, Semji scans your entire website, processes the data from your analytics tools (such as Google Analytics, Google Search Console, and AT Internet), and assigns a priority score to each piece of content.
With this priority score, you can quickly see which content requires the least optimization work to bring in the highest ROI.
Screenshot from Semji, Pages Module, November 2021
Automatically Target Top-Priority Queries To Inform Your Strategy
All good SEO strategies start with identifying the right queries to target.
Depending on your objectives, you may need to identify several different types of queries to reach your individual goals.
For example, if one segment of your strategic goal is to increase brand awareness, you would need to target generic keywords.
If a separate goal is to increase conversions, you would need to also target long-tail keywords in your overall strategy.
Source: Semji, Short tail vs. Long-tail keywords
The Problem
As you build out your strategy, you will discover that your target audience might make dozens of different requests to express the same need.
This leads to the essential but time-consuming step: determining which high-priority keywords to focus on. If the wrong keywords are selected, you may see a decrease in ROI.
The Solution
With automation and Semji, your SEO and content strategy is built on strategic queries based on keyword themes. This type of strategy effectively prepares your website for Google’s MUM algorithm.
Semji removes the tedious research step and provides ideas for keywords and questions that will give you the highest traffic potential.
Screenshot from Semji, Suggested Keywords, November 2021
For instance, for the query [lose belly fat], Semji provides several complimentary keywords such as [how to lose belly fat], [best way to lose belly fat], or [exercises to lose belly fat].
With Semji, you’ll see exactly which queries generate high search volume, and you’ll discover new opportunities you may not have thought of.
Task 2: Automate Competitor Analysis
Competitor analysis is essential for two reasons. It helps you:
- Identify the strengths/weaknesses of your competitors.
- Get to know your audience’s and Google’s expectations of your targeted topic.
With new players entering the space every day and regular updates from Google, competitor analysis requires constant monitoring.
Automation can help you centralize your competitor’s content and quickly find new opportunities to boost your SEO performance and win market shares.
Easily See The Structure Of Competing Content
Visualizing the structure of competing content allows you to analyze how top performers cover topics and what content Google favors.
It also means knowing what online users expect, or what the search intent behind their query is, based on the search engine results page (SERP).
In the end, it comes down to understanding the intent behind the SERP in order to know exactly what content to create.
The Problem
Manually researching competitors’ content takes a lot of time, and bad analysis of competitor content creates the risk of missing the mark.
You may spend time on a piece of content that brings in zero visitors.
The Solution
With Semji, you can see the ten best-performing content pieces on Google seconds. In one click, you can easily identify which topics to add to your content strategy.
Screenshot from Semji, Competitors Tab, November 2021
Automatically Find Out Which Topics Are Saturated And Fill In The Gaps
To make sure you produce content that will drive more traffic and ROI, you need to make sure your audience is interested and that your content matches their needs and search intent.
There are thousands of websites serving content that answer your audience’s query. It’s up to you to provide the best answer.
The Problem
The competitor research required to know what topics have been covered and where gaps exist takes time.
Analyzing and making decisions on which approach you should take in your content also takes time.
Poor analysis could lead to time spent on an off-topic article that returns zero traffic.
The Solution
Automating topic gap research will help you capture the attention of your audience and Google.
Using AI, Semji’s heatmaps can help you immediately identify content wins.
These can show you the search intent of potential customers, topics covered in the top-ranking content, and areas that are unanswered by your competitors.
Screenshot from Semji, Search Intents heatmap, November 2021
In the example above, Semji shows that for the query [lose belly fat], online users are most interested in finding [exercises] to get rid of belly fat (+300k searches on this topic).
A subject that is extensively covered by all the competitors on the page (dark pink) is an essential topic to cover.
However, a topic that has not been covered much (white, light pink box), is a differentiating topic that can also be used to boost traffic to your site.
Task 3: Automate Optimized Content Creation For Google And Your Audience
While there are SEO guidelines for optimizing content, not all copywriters follow these rules. In this scenario, content briefs can help keep your team aligned.
SEO professionals know that the most important step is to create brief templates at the beginning of your strategy. This template should include:
- The list of keywords.
- The expected format.
- The purpose of your article.
- Useful resource links for writers to stay up-to-date.
