Google isn’t just another search engine. It is the search engine that many people turn to for everyday searches, product research, and staying up to date on the latest news.
Google is also the main search engine of focus for SEO and marketing professionals.
With a market share above 90%, it’s hard to argue that any search engine serves up better results than Google.
At least that’s a common perception.
Google’s easy-to-use interface and personalized user experience come at a cost. Google tracks your activity throughout their services, keeping a detailed history of your search queries, the sites you visit, and much more.
It’s no secret the search engine giant catalogs the browsing habits of its users and shares that information with advertisers and other interested parties.
If you are unwilling to trade privacy for convenience or have specific search needs, there are a number of Google alternatives that offer a better search experience.
Here are 20 search alternatives to Google.
1. Bing
Screenshot from search for [classic cars], Bing, August 2021As of January 2020, Microsoft sites handled a quarter of all search queries in the United States.
One could argue that Bing actually outperforms Google in certain respects.
For starters, Bing has a rewards program that allows one to accumulate points while searching. These points are redeemable at the Microsoft and Windows stores, which is a nice perk.
In my view, the Bing image search GUI is superior to its rival’s and much more intuitive.
Bing carries that same clean user experience to video, making it the go-to source for video search without a YouTube bias.
2. Yandex
Screenshot from search for [Abraham Lincoln], Yandex, August 2021Looking for a search perspective outside of the United States?
Yandex is used by more than 45% of Russian Internet users.
It is also used in Belarus, Kazakhstan, Turkey, and Ukraine.
Yandex is an overall easy-to-use search engine. As an added bonus, it offers a suite of some pretty cool tools.
3. CC Search
Screenshot from search for [Best musics], CC Search, August 2021CC Search should be your first stop on the hunt for nearly any type of copyright-free content.
This search engine is perfect if you need music for a video, an image for a blog post, or anything else without worrying about an angry artist coming after you for ripping off their work.
The way CC Search works is simple – it draws in results from platforms such as Soundcloud, Wikimedia, and Flickr and displays results labeled as Creative Commons material.
If privacy is important to you, consider:
4. Swisscows
Screenshot from search for [best places to visit], Swisscows, August 2021Swisscows is a unique option on this list, billing itself as a family-friendly semantic search engine.
They also pride themselves in respecting users’ privacy, never collecting, storing or tracking data.
It uses artificial intelligence to determine the context of a user’s query.
Over time, Swisscows promises to answer your questions with surprising accuracy.
5. DuckDuckGo
Screenshot from search for [best movies of all time], DuckDuckGo, August 2021DuckDuckGo doesn’t collect or store any of your personal information.
That means you can run your searches in peace without having to worry about the boogeyman watching you through your computer screen.
DuckDuckGo is the perfect choice for those who wish to keep their browsing habits and personal information private.
6. StartPage
Screenshot from search for {best places new york], Startpage, August 2021
StartPage serves up answers from Google. It’s the perfect choice for those who prefer Google’s search results but aren’t keen on having their search history tracked and stored.
It also includes a URL generator, a proxy service, and HTTPS support.
The URL generator is especially useful because it eliminates the need to collect cookies.
Instead, it remembers your settings in a way that promotes privacy.
7. Search Encrypt
Screenshot from search for [privacy policy], Search Encrypt, August 2021Search Encrypt is a private search engine that uses local encryption to ensure your searches remain private.
It uses a combination of encryption methods that include Secure Sockets Layer encryption and AES-256 encryption.
When you input a query, Search Encrypt will pull the results from its network of search partners and deliver the requested information.
One of the best parts of Search Encrypt is that your search terms will eventually expire, so your information will remain private even if someone has local access to your computer.
8. Gibiru
Screenshot from search for [survival gear], Gibiru, August 2021According to their website, “Gibiru is the preferred Search Engine for Patriots.”
They claim their search results are sourced from a modified Google algorithm, so users are able to query the information they seek without worrying about Google’s tracking activities.
Because Gibiru doesn’t install tracking cookies on your computer they purport to be faster than “NSA Search Engines.”
9. OneSearch
Screenshot from search for [best video games], OneSearch, August 2021Verizon Media launched its privacy-focused search engine, OneSearch, in January 2020.
It promises:
- No cookie tracking, retargeting, or personal profiling.
- No sharing of personal data with advertisers.
- No storing of user search history.
- Unbiased, unfiltered search results.
- Encrypted search terms.
Looking for crowd-sourced search results? Then try…
10. Wiki.com
Screenshot from search for [star wars], Wiki.com, August 2020Wiki.com pulls its results from thousands of wikis on the net.
It is the perfect search engine for those who appreciate community-led information as found on sites like Wikipedia.
11. Boardreader
Screenshot from search for [SEO], Boardreader, August 2021If you’re interested in finding a forum or message board about a specific subject, Boardreader should be the first place you turn to.
This search engine queries its results from a wide variety of message boards and forums online. You should be able to find the forum you want with just a few keystrokes.
Prefer search engines with a mission of doing social good? Check out:
12. giveWater
Screenshot from search for [environmentally friendly], giveWater, August 2021GiveWater is a self-described “social impact search engine” which aims to have a positive impact on the world by empowering users to solve the issue of poor quality water and ineffective sanitation across the developing world.
It was founded after the company’s CEO met the founder of Charity: Water, Scott Harrison, and was inspired to try to make a difference through his own work.
13. Ekoru
Screenshot from search for [climate change], Ekoru, August 2021Ekoru is taking on the ever-present threat of climate change by donating 60% of its monthly revenue to one of several partner charities, ranging from those focusing on reforestation and climate action to those who are dedicated to animal welfare and conservation.
They also aim to select a different charitable cause every month.
Interestingly, Ekoru puts its money where its mouth is, using renewable energy sources for its data centers and taking a stand for civil rights by not storing any user or search-related data on their servers.
14. Ecosia
Screenshot from search for [best hotels], Ecosia, August 2021Looking to save the planet, one tree at a time? Then check out this environmentally friendly search engine!
This may come as a surprise, but your Google searches actually contribute to the creation of quite a bit of CO2.
To battle this issue, Ecosia uses the revenues generated from search engine queries to plant trees. Typically Ecosia needs around 45 searches to plant a new tree.
One can debate if the following are search engines, but there is no question there’s loads of information to be found at:
15. Twitter
Screenshot from search for [], Twitter, August 2021Twitter is hard to beat as a real-time search engine.
It’s the perfect place to go for minute-by-minute updates in the case of an emergency.
Google’s algorithm will catch up eventually, but nothing beats a tweet in the heat of the moment.
To make the most of it, check out our guide to Twitter Advanced Search.
16. SlideShare
Screenshot from search for [link building], Slideshare, August 2021SlideShare allows you to search for documented slideshow presentations.
You can also search for ebooks and PDFs, making it an excellent tool if you have a business presentation to prepare for.
SlideShare also allows you to save slides and even download the entire slideshow for use on your local computer.
17. Internet Archive
Screenshot of Archive.org, August 2021
The Wayback Machine is great for researching old websites, but it’s so much more.
As the name implies, this search engine queries a massive collection of documented material, including millions of free videos, books, music, and software.
Essentially, the Internet Archive is a vast online library where you can access just about anything you could imagine.
18. Brave
Screenshot from search for [USC], Brave, August 2021Brave is a search engine and browser that boasts three to six times faster than Chrome.
Currently, in beta, they offer a private, independent, user-focused alternative to Google. They block ads in the content you visit, prevent malware, and block third parties from tracking your activity.
19. Neeva
Screenshot from search of [best air purifiers], Neeva, August 2021Neeva was created by ex-Google executives who wanted to offer an ad-free, affiliate-free search experience.
In addition to their search engine, they offer a browser extension that works on all major browsers to block ads and third-party tracking tools on the websites you visit.
You can sign up for a free four-month trial without a credit card to see how their results compare to other search engines and determine if it’s worth the investment. After the free trial, it is only $4.95 per month.
20. WolframAlpha
Screenshot of WolframAlpha.com, August 2021
WolframAlpha is a computational knowledge engine that allows you to compute answers to problems and search through expert-level data on a variety of subjects, from Algebra to Words & Linguistics.
They also offer pro features for individuals, students, and educators that need professional-grade computation and analysis of imported data. Pricing starts at $5.49 per month.
The Takeaway
Google may be the most popular choice in search engines, but it may not always be the best choice, depending on your needs and priorities.
Many of these alternative search engines can provide a better user experience than Google.
Whether you are concerned about privacy or just want to explore your options, there are plenty of search engines to experiment with.
Do yourself a favor and give some of these a try.
More Resources:
Featured image: Stanislaw Mikulski/Shutterstock
