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Enjoy unique, addictive, and meticulously crafted "micro" lessons about copywriting, creativity, and storytelling.

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WRITE TO PERSUADE

Enjoy unique, addictive, and meticulously crafted "micro" lessons about copywriting, creativity, and storytelling.

{ Join some 75K email subscribers }

 
     
     
     

    Created in 2014 by Eddie Shleyner:

     
       
       

      When you subscribe to the VGC newsletter:

      Each week you’ll get a new “micro” lesson about a principle or technique you can use to create excellent advertising—free.

       
       
         

        Subscribers also get free, instant access to these bonuses:


         
         
         

        Enjoy dozens of fan-favorite VGC "micro" lessons—free—conveniently curated and delivered to your inbox↴

         
         
           

           
           
           

          Enjoy these 6 “micro” courses and series about copywriting—free—instantly accessible via a link in your welcome email↴

           

          Learn every persuasion technique I use on the VGC homepage to make it convert in the top 1% of all newsletters:

          → Complete in ~21 minutes

          ✅ Free, instant access when you subscribe


            Get 174 rare persuasion bullets written by Gary Bencivenga, universally known as the world’s greatest living copywriter:

            → Complete in ~2 hours

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              Discover the art and psychology behind the most effective, reliable, and versatile sentences in all of copywriting:

              → Complete in ~5 hours

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                Get David Ogilvy’s famous “10 Tips on Writing” memo plus BONUS color, context, and next steps by Eddie Shleyner:

                → Complete in ~25 minutes

                ✅ Free, instant access when you subscribe


                  Absorb the collective wisdom of 271 pro marketers and copywriters, each sharing their most profound copywriting advice:

                  → Complete in ~2 hours

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                    Get 10 original essays—written exclusively for VGC—by David Ogilvy’s right-hand copywriter, the great Drayton Bird:

                    → Complete in ~30 minutes

                    ✅ Free, instant access when you subscribe