Category
PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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2023
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Google Ads Rolls Out Generative AI Features To Performance Max
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Microsoft Ads Announces New Bid Strategies For Audience Ads
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Customer Scoring For Agencies: How To SQL Your PPC Customers
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Google Performance Max Evolves With New “Search Themes” Feature
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Google Introduces AR Beauty Ads, Promote Products With Virtual Try-On
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Google To Begin Testing IP Protection Privacy Feature In Chrome
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Key Updates From Alphabet’s Q3 Earnings Call For Marketers
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What Is PPC Management – Do You Need It?
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Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns
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Hidden Gems in PPC: 10 Underutilized Levers Across Google and Microsoft Ads