Google Title Tag Update Casualties Lose Search Traffic

Google is not showing publisher title tags for just under 20% of search results (commonly referred to as the SERPs). Some in the search marketing community have begun calling Google’s title tag update Titlepocalypse because some sites are losing traffic, presumably from badly rewritten titles in the SERPs.

Google Title Tag Update Casualty

Search marketer Lily Ray tweeted about a casualty from Google’s update. She noted that clicks declined by over 60,000 in the past week.

The site didn’t lose rankings, the average position stayed the same.

The conclusion is easy, the site lost traffic because Google rewrote the title tags.

Lily Ray Calls Google’s Update Titlepocalypse

1st significant casualty of the Google titlepocalypse:

This is a subfolder on an ecomm site where